These are great books if you haven’t read them. ‘Revenge’ came out last year and ‘The Tipping Point’ is over 25 years old.
Applying ‘Tipping’ principles here, it seems like $50 isn’t a tipping point.
Air Flow has been running a $50 gift card for a $500 order for a few months.
Just a few of you seemed to notice.
Ok, fine, we’ll adjust Malcom Gladwell style.
Through October 1st, we’re changing the incentive. $100 gift card for a $1,000 E-Commerce order.
$100 Changed behavior in Bid Bounty, and a bunch of people registered. (Yes, I’d like you to participate in Bid Bounty as well), but that $100 opportunity came and went.
Register for the E-Commerce site here!
If you have an e-commerce account, let’s see some orders coming through!
If you haven’t read those books, you could purchase them with the gift card from your e-commerce purchase. Just a thought.
Thanks
