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Air Flow E-Commerce and the $100 tipping point.

Air Flow E-Commerce and the $100 tipping point.

These are great books if you haven’t read them. ‘Revenge’ came out last year and ‘The Tipping Point’ is over 25 years old. Applying ‘Tipping’ principles here, it seems like $50 isn’t a tipping point. Air Flow has been running a $50 gift card for a $500 order for a few...