Last post we talked about what we covet, which is what we see. Since high quality rooftop ductwork is rarely seen, it escapes our desire for it. Hannibal doesn’t let a little thing like being locked in a cell prevent him from having a vision of the world. He makes...
“How do we begin to covet, Clarice? Do we seek out things to covet? No. We begin by coveting what we see every day.” Unfortunately, building dwellers don’t spend time daily on the roof and admire or recoil from the appearance of rooftop ductwork. If they did, no one...
PART 1, Lesson Learned. When I got into selling and fabricating Thermaduct and Koolduct, I forgot an important business principle. It’s a bad idea to turn a customer into a competitor. I thought, for starters, that contractors don’t like the responsibility of...
