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Our Audience Loves VAV Boxes, Serial Killers, and Marketing

Our Audience Loves VAV Boxes, Serial Killers, and Marketing

Want to know what surprised me during 2024? SERIAL KILLERS, OH MY! First, it seems that the HVAC crew mirrors the rest of America’s morbid fascination with crime and serial killers. Back in May, the blog took inspiration from the movie, Silence of the Lambs. Why?...
Dr. Rick Shows How Much We Care About Your Project

Dr. Rick Shows How Much We Care About Your Project

Bottom line, Air Flow, Inc. can’t guarantee your HVAC projects won’t have issues. But we can guarantee that we give a sh** about your success. In this parody of the famous “Dr. Rick” insurance commercials, learn how Air Flow, Inc. has created a culture around giving a...
Air Flow Doesn’t Bundle Like Those Other Guys

Air Flow Doesn’t Bundle Like Those Other Guys

You know Flo from the insurance commercials on TV. But you don’t know Flow from Air Flow, Inc. Watch our parody video and get a chuckle as Flow gives her team member, Zack, a motivating pep talk after he loses a sale. Unlike the other guys, we care deeply about you...
Ring and Du Show Us How DV Gets Done

Ring and Du Show Us How DV Gets Done

I wish you’d take my word on it that DV should be used more often. Maybe you’ll take theirs? Kirk, Staci, and Mike from Ring & DuChateau Consulting Engineers are Air Flow’s guest speakers for our displacement class. Each of them has designed and installed multiple...
100% of the Time, it Works 100% of the Time

100% of the Time, it Works 100% of the Time

For displacement, it just works. Even better than Sex Panther by Odeon. All the projects have worked great.  Waiting for you to come around. See you in class, tiger. You are invited to "Non-conformist Ventilation"This is an in-person class with an option for remote...
Air Flow Tackles Bundling

Air Flow Tackles Bundling

When you hear Patrick Mahomes talk about “bundling” in those now famous insurance commercials on TV, he’s referring to good news for customers. However, as many of you will attest, bundling is a bad word in HVAC. We took it upon ourselves to shine a spotlight on this...
The Power v Trust Dynamic in Wisconsin Construction – Part 3

The Power v Trust Dynamic in Wisconsin Construction – Part 3

Fun fact, how much you trust others is a testable trait. This BEHAVIORAL TRAITS diagram is from a personality test called PXT that we use for new hire evaluations.  The results shown here are mine. IS THERE SOMETHING WRONG WITH YOUR OUTLOOK? Perhaps you are more on...
The Power v Trust Dynamic in Wisconsin Construction – Part 2

The Power v Trust Dynamic in Wisconsin Construction – Part 2

Think about that job. The one that went all wrong. The one that kept you up at night. It had you question whether this industry was still right for you. Someone dropped the ball and let you down. It wasn’t the dollars lost, the hours spent, or the lecture your boss...
The Power v Trust Dynamic in Wisconsin Construction – Part 1

The Power v Trust Dynamic in Wisconsin Construction – Part 1

I recently spent time with some of Air Flow’s favorite customers.  We hopped planes and inspected Price’s technical center outside of Phoenix. I heard several customers gush about the performance of our sales teams.  That sure makes me feel good. And I got to thinking...
25 Years In, Quick Look Back, Then Forward

25 Years In, Quick Look Back, Then Forward

Hey there, Air Flow’s followers. LONGER POST WARNING.  On March 3rd, it will be 25 years since I purchased the company from my father’s partner’s wife Mary Alice Drees.  Feels like the 20th anniversary blog post was written yesterday, and not 5 years ago. Since I...